Marketing Concentration

Outcomes:

• Describe the role of marketing in organizations and in organizational growth.
• Analyze an organization's strengths, weaknesses, opportunities, and threats from a marketing perspective.
• Design appropriate and effective marketing strategies.
• Use marketing information to make informed decisions about marketing planning.
• Use online databases to conduct research on business environment trends.
• Employ marketing research processes.
• Demonstrate the ability to work with and/or lead a diverse team toward goal accomplishment.

Assessment Tools:

Direct Measures:

• Standardized final exams
• Term projects

Indirect Measures:

Highlighted Recent Activities:

• The faculty will analyze the data and review the following: a. the assessment instrument used and b. investigation of formative assessments to improve student performance in the areas of course terminology and concepts with respect to BUSN 1020 and BUSN 2060.

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