Brand Assets

Consistency in the way these elements are presented will strengthen all facets of this institution by projecting one visual look to the public.

Publications by CCRI represent its most significant outreach and therefore are an important component of the visual communications system. Publications include any or all brochures, catalogs, flyers, posters, postcards, websites, or other materials representing the college or program within the college.

All college publications must use the official type fonts (Roboto, Roboto Condensed, and New Spirit). For accessibility, Arial can be substituted as needed.

Each publication produced for CCRI should display the official CCRI logo.

To be successful in communicating our identity, it is essential that each project adheres to the guidelines outlined. By doing so, you will help us project a clear, unifying image for CCRI.

Complete Brand Guidelines

If you have questions about the proper use of the CCRI logo or any assets, please contact the Department of Marketing and Communications.

The Community College of Rhode Island logo (symbol and wordmark) is the primary identifying element of the graphic identity system. The college logo consists of our CCRI symbol ”bug," CCRI wordmark, and optional tagline.

ccri-logo-breakdown
The logo is designed to be used “as is.” The proportions should never be altered, nor should fonts be substituted to create a similar look. This logo can be reduced or enlarged, as long as the proportions are unaltered and legibility remains.

The logo must be used on all stationery, publications, signage, websites, and other communications, print or electronic, produced by any college program or department.

Incorrect uses of the logo 

Misuse of the symbol or logo undermines a consistent presentation of material from the College. For example:

  • Distortion: The logo should not be distorted by stretching, slanting, twisting, curving, etc.
  • Improper color: The logo should be presented only in the approved colors.
  • Enclosure or framing: The logo should not be framed or contained by other visual elements.
  • Attaching type or visual elements: Other graphics and or type should not be added to the logo.

Clear zone

For maximum clarity and visibility, a “clear zone” equal to the height of the capital “C” in Community should be maintained around each signature on any design piece.

ccri logo clear zone

Color

The official color of the Community College of Rhode Island is CCRI Forest Green (hex code #005834).

Black is the alternative when budget or context rule out the use of color. 

Asset Gallery

All brand assets are in png format and available for download in our Zenfolio gallery. If you need a different format, please contact Marketing and Communications.

Asset Gallery

 

Official Fonts

The primary font for all college publications is the Roboto Family (Roboto, Roboto Slab, and Roboto Condensed). Use this font for headings, subheads, and body copy (text).

Download Roboto Family 

Other Brand Assets

PowerPoint Template

The PowerPoint presentation template has been updated to reflect the new branding. There is a variety of slide types with placeholders for images. You can add and delete slides based on your needs. For consistency of college messaging, please do not alter the design elements.

Digital Letterhead

Our official college letterhead is available as an editable Word document. The footer contains information for the Knight Campus, but please change this to reflect your campus.  

Envelopes

Standard business envelopes (#10) are ordered through the Purchasing Department for external printing only. Once a requisition has been completed, contact Marketing to prepare artwork.

Webex/Zoom Backgrounds

Webex and Zoom backgrounds are updated to display our new branding.

Webex/Zoom Backgrounds

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