Google Analytics Terms

  • Pageviews is the total number of pages viewed. Repeated views of a single page are counted.
  • Unique Pageviews is the number of sessions during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page Title combination.
  • Ave. time on page: The average amount of time users spent viewing a specified page or screen, or set of pages or screens.
  • Entrances is the number of times visitors entered your site through a specified page or set of pages.
  • Bounce Rate: The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.
  • %Exit is (number of exits) / (number of pageviews) for the page or set of pages. It indicates how often users exit from that page or set of pages when they view the page(s).
  • Page Value:The average value of this page or set of pages. Page Value is ((Transaction Revenue + Total Goal Value) divided by Unique Pageviews for the page or set of pages)).

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Last Updated: 1/30/19