Marketing Concentration (MARK) – Community College of Rhode Island

Marketing Concentration (MARK)

Associate in Science Degree in Business (ASB_BUSN)

Associate degree programs in the Department of Business Administration are nationally accredited by the Accreditation Council for Business Schools and Programs.

Students who successfully complete courses in this concentration develop communication, interpersonal, leadership and teamwork skills. Program graduates understand the role and importance of marketing in organizations, demonstrate critical-thinking, decision-making, strategic planning and communications skills, and are able to use technological resources – including online databases – to conduct research.

The Marketing concentration prepares students for entry-level positions such as marketing assistant or coordinator, advertising assistant, or salesperson or customer service representative. Students may choose to transfer to four-year institutions to earn bachelor’s degrees and should consult colleges for information on transferable courses.

Note: Many courses require prerequisites, corequisites and/or testing. See course descriptions for details.

RECOMMENDED COURSE SEQUENCE

TRANSFER OPTIONS

OPTION 1: Complete a CCRI Business Administration degree program and transfer to one of the four-year colleges with which CCRI has transfer agreements. Course credits transfer differently from college to college. Consult with Advising and Counseling for specifics. Under the articulation transfer policy, students completing a CCRI associate in science degree in business with at least a 2.4 GPA are guaranteed admission to Rhode Island College (RIC) or the University of Rhode Island (URI). The applicability of courses toward the baccalaureate degree is determined by the receiving institution. For more information, visit www.ritransfers.org and contact your CCRI adviser.

OPTION 2: Participate in the Joint Admissions Agreement (JAA) and take the courses in one of the approved JAA transition plans for transfer into specific business-related majors at RIC or URI. Students who successfully complete JAA requirements are guaranteed transfer of their courses and acceptance for the intended major at RIC or URI. For more information on the benefits of participating in JAA, visit www.ccri.edu/jaa or www.ritransfers.org and contact your CCRI adviser.

General Education Requirements
COURSE NO. COURSE TITLE COURSE NOTES CREDITS
ENGL 1010 Composition I   3
MATH 1000 level Math at the 1000 level or higher. MATH 2077 and 2138 are recommended for students who plan to transfer to a four-year institution. MATH 1005 and 1015 are recommended for students who do not plan to transfer. 3
MATH 1000 level Math at the 1000 level or higher. MATH 2077 and 2138 are recommended for students who plan to transfer to a four-year institution. MATH 1005 and 1015 are recommended for students who do not plan to transfer.
ECON 2030 Principles of Microeconomics   3
ECON 2040 Principles of Macroeconomics   3
COMM 1100 Public Speaking   3
Select one:
ENGL 1410
OR 2100
OR ENGL (Lit)

Business Writing
OR Technical Writing
OR Literature course
  3
General Education Electives Select six credits from: World Languages (ARAB, CHIN, FREN, GERM, ITAL, JAPN, PORT, RUSN, SPAN) and/or Humanities, Math/Science or Social Sciences. Pull Course Information See this page for complete listing of courses that meet this requirement. 6

Total General Education Requirements Credits 27

Major Requirements
COURSE NO. COURSE TITLE COURSE NOTES CREDITS
ACCT 1010 Financial Accounting   4
ACCT 1020 Managerial Accounting   4
BUSN 1010 Introduction to Business   3
BUSN 2050 Principles of Management   3
BUSN 2060 Principles of Marketing   3
BUSN 2061 Marketing Communications   3
BUSN 1000 Workplace Relationship Skills   3
BUSN 2063 Sales   3
BUSN 2065 Advertising Principles   3
Computer Studies Take three credits from: ACCT 1030; BUSN 1220; COMI 1100, 1420, 1422, 1430, 1440, 1451, 1452, 1640, 1645   3
BUSN or ACCT Elective     3

Total Major Requirements Credits 35

Total Program Credits 62

This page developed and maintained by Marketing and Communications. Send comments and suggestions to marketing@ccri.edu .


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Last Updated: 5/6/19