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• Communication 1400: Social Media Communication

Social Media Communication

Communication 1400

Course Description:

This course will explore the history, rise, and growth of social media as a 21^st century communication practice. Students will study the advances that led to the creation of social media and just as importantly examine how the use of social media fed its growth. Students will develop social media communication plans and practice digital communication using online tools such as Facebook, Twitter, LinkedIn, Kickstarter, YouTube, Flickr, Digg, and Tumblr. Lecture: 3 hours

Textbook:

Possible Texts: The Social Media Bible by Ron Safko
The Big Book of Social Media: Case Studies, Stories, Perspectives by Robert Fine
The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr

Syllabus:

Syllabus- RTF document

Prerequisite:

None

Student Learning Outcomes:

At the completion of this course, the student should be able to:

1. Discuss the history of social media and its impact on society
2. Analyze digital media messaging to determine credibility and relevance of a message
3. Describe how to effectively craft social media messaging campaigns
4. Use social media tools to become effective consumers and designers of online messaging
5. Design and organize social media communication to harness the diverse uses of digital messaging

Course Measurements:

1. Attendance
2. Class participation
3. Online exercises
4. Chapter tests
5. Essays
6. Group presentation
7. Research paper
8. Project on social media campaign

Content Outline:

1. Media literacy
2. Social media and its impact 
3. Audience, users, identification, and exploration
4. Online tools
5. Search engines and mobile media
6. Future of social media

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