• Academic Programs
• English Department
• Speech
• Communication 1050: Mass Media Foundations

Mass Media Foundations

Communication 1050

Course Description:

This introductory course surveys how media influences individuals, cultures, and societies. Topics include entertainment media, digital media, the Internet, books, newspapers, magazines, recordings, advertising, and other relevant issues. In addition, media ethics and responsibility, government regulation, legal issues, politics, and corporate media will be examined.
Lecture: 3 hours

Textbook:

Text: Converging  Media, 2nd ed.
Author: Pavlik and McIntosh
Publisher: Oxford University Press, 2010

Syllabus:

Sample syllabus - RTF document

Student Learning Outcomes:

At the completion of this course, the student should be able to:

1. Differentiate among forms of mass media
2. Explain media's role in consumerism
3. Explain media's role in citizenship
4. Learn how corporations use media to influence
5. Learn about the government's role in media
6. Identify challenges of new media communications
7. Identify ethical and behavioral issues in media

Course Measurements:

1. Attendance
2. Class participation
3. Chapter tests
4. Exams (mid-term and final)
5. Written assignments
6. Various group presentations
7. Create a blog, website, or other social tool

Content Outline:

1. Definition of mass media
2. First Amendment history and application
3. Mass communication theory and literacy
4. Effects of mass media on society
5. Government regulation
6. Ethics
7. Legal issues
8. Topics related to various media (print, radio, film, TV, etc.)

This page developed and maintained by The CCRI Speech Committee. Send comments and suggestions to .