As a public institution, the Community College of Rhode Island and its programs, activities and plans are of special interest to the general public. One of the important ways in which we promote the college is through the mass media.
In order to ensure a professional relationship with the media, due diligence must be taken to ensure that information originating from the college is accurate, complete, reflects the official position of the organization and is released to the media and target publics in a timely manner.
The Department of Marketing and Communications has been designated as the first and primary contact with the media. Most reporters will contact the department when they need information. They know they will be referred to the proper source for information quickly and we will respect their individual deadlines.
In the interest of orderly, consistent management of the information released to the media, the following guidelines have been established:
If you are contacted by the media, media relations personnel are available for assistance and support. We are prepared to handle the inquiry and, if necessary, set up a time for the reporter to interview you or someone else. In addition, we will provide you with as much information as possible and counsel you on what to expect during the interview. We will also provide the reporter with the appropriate information about you, including the correct spelling of your name, title and area of expertise. Please keep in mind that you are not required to talk to the media, and if you are uncomfortable doing that, we stand ready to assist.
The Marketing and Communications staff members strive to be honest and forthright, particularly with information concerning an emergency, crime, controversy and other matters about which reporters have received information. If a member of the media contacts you during a crisis situation, please do not give out any information. Refer the caller to the Department of Marketing and Communications, which is authorized to release information pertaining to these crisis situations. A proactive policy generally results in a fair and balanced account of what really happened, rather than a one-sided or distorted picture. Administrators are asked to keep the Department of Marketing and Communications fully informed, in a timely manner, regarding such activities in their areas of responsibility.
Members of the media are welcome on the campuses of the Community College of Rhode Island. We ask that they contact the Department of Marketing and Communications in advance of their visit so that they will have access to the areas, buildings and people necessary to complete their story. Employees of the college are asked to contact the department when media crews and reporters are on campus.
For the safety and privacy of students, photography or videography is expressly prohibited in classrooms, cafeterias, and student study areas and lounges without the prior approval of the Department of Marketing and Communications. We are willing to assist reporters, photographers and videographers in accessing these areas for interviews and background footage, but we need to make arrangements in advance with the faculty or staff members in charge of academic areas.
The Department of Marketing and Communications enjoys the opportunity to work with faculty members in order to help promote:
- interesting or ground-breaking research/innovative projects;
- involvement in an outreach project that helps people in the community;
- innovative teaching techniques;
- receipt of a major award or recognition;
- expert opinion on a current major news story;
- students who are doing great things.
If you have an innovative story idea, please contact us.