Power Point Basics
Only six ideas or bullet points per slide.
Slides must print well.
Slides must view well.
Background must not conflict with images or text.
Each slide must have a title that states or summarized what you will say with the body of the slide.
Break several sentences with bullet points.
Make sure the graphics or images support the text
Really Bad Powerpoint
It doesnít matter whether youíre trying to champion at a church or a school or a Fortune 100 company, youíre probably going to use PowerPoint.
Powerpoint was developed by engineers as a tool to help them communicate with the marketing departmentóand vice versa. Itís a remarkable tool because it allows very dense verbal communication. Yes, you could send a memo, but no one reads anymore. As our companies are getting faster and faster, we need a way to communicate ideas from one group to another. Enter Powerpoint.
Powerpoint could be the most powerful tool on your computer. But itís not. Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way.
Communication is the transfer of emotion.
Communication is about getting others to adopt your point of view, to help them understand why youíre excited (or sad, or optimistic or whatever else you are.)If all you want to do is create a file of facts and figures, then cancel the meeting and send in a report.
Our brains have two sides. The right side is emotional, musical and moody. The left side is focused on dexterity, facts and hard data. When you show up to give a presentation, people want to use both parts of their brain. So they use the right side to judge the way you talk, the way you dress and your body language. Often, people come to a conclusion about your presentation by the time youíre on the second slide. After that, itís often too late for your bullet points to do you much good.
You can wreck a communication process with lousy logic or unsupported facts, but you canít complete it without emotion. Logic is not enough.
Champions must sellóto internal audiences and to the outside world.
If everyone in the room agreed with you, you wouldnít need to do a presentation, would you? You could save a lot of time by printing out a one-page project report and delivering it to each person. No, the reason we do presentations is to make a point, to sell one or more ideas.
If you believe in your idea, sell it. Make your point as hard as you can and get what you came for. Your audience will thank you for it, because deep down, we all want to be sold.
Four Components To A Great Presentation
First, make yourself cue cards. Donít put them on the screen. Put them in your hand. Now, you can use the cue cards you made to make sure youíre saying what you came to say.
Second, make slides that reinforce your words, not repeat them. Create slides that demonstrate, with emotional proof, that what youíre saying is true not just accurate.
Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not read me the stats but show me a photo of a bunch of dead birds, some smog and even a diseased lung? This is cheating! Itís unfair! It works
Third, create a written document. A leave-behind. Put in as many footnotes or details as you like. Then, when you start your presentation, tell the audience that youíre going to give them all the details of your presentation after itís over, and they donít have to write down everything you say. Remember, the presentation is to make an emotional sale. The document is the proof that helps the intellectuals in your audience accept the idea that youíve sold them on emotionally.
IMPORTANT: Donít hand out the written stuff at the beginning! If you do, people will read the memo while youíre talking and ignore you. Instead, your goal is to get them to sit back, trust you and take in the emotional and intellectual points of your presentation.
Fourth, create a feedback cycle. If your presentation is for a project approval, hand people a project approval form and get them to approve it, so thereís no ambiguity at all about what youíve all agreed to.
The reason you give a presentation is to make a sale. So make it. Donít leave without a ďyes,Ē or at the very least, a commitment to a date or to future deliverables
Bullets Are For the NRA
Here are the five rules you need to remember to create amazing Powerpoint presentations:
The home run is easy to describe: You put up a slide. It triggers an emotional reaction in the audience. They sit up and want to know what youíre going to say that fits in with that image. Then, if you do it right, every time they think of what you said, theyíll see the image (and vice versa).1
Sure, this is different from the way everyone else does it. But everyone else is busy defending the status quo (which is easy) and youíre busy championing brave new innovations, which is difficult.
Posted by Seth Godin on January 29, 2007