Social Media Communication

Communication 1400

Course Description:

This course will explore the history, rise, and growth of social media as a 21st century communication practice. Students will study the advances that led to the creation of social media and just as importantly examine how the use of social media fed its growth. Students will develop social media communication plans and practice digital communication using online tools such as Facebook, Twitter, LinkedIn, Kickstarter, YouTube, Flickr, Digg, and Tumblr. Lecture: 3 hours


Possible Texts: The Social Media Bible by Ron Safko 
The Big Book of Social Media: Case Studies, Stories, Perspectives by Robert Fine
The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr


Syllabus- RTF document



Student Learning Outcomes:

At the completion of this course, the student should be able to:

  1. Discuss the history of social media and its impact on society
  2. Analyze digital media messaging to determine credibility and relevance of a message
  3. Describe how to effectively craft social media messaging campaigns
  4. Use social media tools to become effective consumers and designers of online messaging
  5. Design and organize social media communication to harness the diverse uses of digital messaging

Course Measurements:

  1. Attendance
  2. Class participation
  3. Online exercises
  4. Chapter tests
  5. Essays
  6. Group presentation
  7. Research paper
  8. Project on social media campaign

Content Outline:

  1. Media literacy
  2. Social media and its impact 
  3. Audience, users, identification, and exploration
  4. Online tools
  5. Search engines and mobile media
  6. Future of social media

Contact Information

Kathleen Beauchene
Professor of English
Communication and Film/Media Program Director
Website Content Manager
Tel: 401-333-7372

Sandra Luzzi Sneesby, MFA
Associate Professor of Communication
Website Content Manager
Tel: 401-825-2004

Gail Yanku
Administrative Assistant
Knight Campus
Room 3232
Tel: 401-825-2262
Fax: 401-825-1193

This page developed and maintained by Communication. Send comments and suggestions to .

Last Updated: 3/4/17