This course will explore the history, rise, and growth of social media as a 21st century communication practice. Students will study the advances that led to the creation of social media and just as importantly examine how the use of social media fed its growth. Students will develop social media communication plans and practice digital communication using online tools such as Facebook, Twitter, LinkedIn, Kickstarter, YouTube, Flickr, Digg, and Tumblr. Lecture: 3 hours
Possible Texts: The Social Media Bible by Ron Safko
The Big Book of Social Media: Case Studies, Stories, Perspectives by Robert Fine
The Shallows: What the Internet Is Doing to Our Brains by Nicholas Carr
Syllabus- RTF document
At the completion of this course, the student should be able to:
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