Mass Media Foundations

Communication 1050

Course Description:

This introductory course surveys how media influences individuals, cultures, and societies. Topics include entertainment media, digital media, the Internet, books, newspapers, magazines, recordings, advertising, and other relevant issues. In addition, media ethics and responsibility, government regulation, legal issues, politics, and corporate media will be examined.
Lecture: 3 hours

Textbooks in Use:

Baran, Stanley, Introduction to Mass Communication, 8th ed.
Vivian, John, Media of Mass Communication, 11th ed.

Sample Syllabus

Student Learning Outcomes:

At the completion of this course, the student should be able to:

  1. Differentiate among forms of mass media
  2. Explain media's role in consumerism
  3. Explain media's role in citizenship
  4. Learn how corporations use media to influence
  5. Learn about the government's role in media
  6. Identify challenges of new media communications
  7. Identify ethical and behavioral issues in media

Course Measurements:

  1. Attendance
  2. Class participation
  3. Chapter tests
  4. Exams (mid-term and final)
  5. Written assignments
  6. Various group presentations
  7. Create a blog, website, or other social tool

Content Outline:

  1. Definition of mass media
  2. First Amendment history and application
  3. Mass communication theory and literacy
  4. Effects of mass media on society
  5. Government regulation
  6. Ethics
  7. Legal issues
  8. Topics related to various media (print, radio, film, TV, etc.)

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Last Updated: 11/30/17