New ad campaign touts college programs
Campaign debuts in July 2010
Careers begin at CCRI. Discover yours. That is the theme of the new advertising campaign created by the CCRI Department of Marketing and Communications to showcase several college programs that lead to future careers or transfer opportunities. Beginning in the summer of 2010, a series of six print ads featuring academic programs in business, biotechnology, computer networking, general studies, health sciences, and nursing is being distributed in more than 25 print outlets and online. The print campaign is reinforced with two professionally produced radio spots airing on seven radio stations throughout the state during registration periods.
All of the ads highlight strengths of the institution, including its good value with the lowest tuition in the state, its current, industry-focused curriculum that includes hands-on experiences, highly qualified faculty, flexible schedules, and online learning options.
To view each of the ads in the series, click on the images below.
The print campaign was reinforced by professionally produced radio spots that highlight the “Careers begin at CCRI. Discover yours.” theme. One spot appeals to prospective students while the other is a general announcement.